Top 5 Social Apps Performance on Android in Kenya for Q1 2024

In the first quarter of 2024, the top social apps in Kenya saw diverse trends in downloads, revenue, and active users on the Android platform. Here’s a detailed look at the performance of the leading apps: Facebook Lite, TikTok Lite - Save Data, TikTok, Instagram Lite, and Facebook.

Facebook Lite experienced a remarkable increase in weekly downloads, starting from 44.8K in the first week of January and culminating at 428K by the end of March. The app maintained a high level of weekly active users, hovering around 2.8M throughout the quarter.

TikTok Lite - Save Data also saw significant growth in downloads, beginning with 48.9K and reaching 283K in the last week of March. Weekly active users increased from 2M to 2.4M over the same period. Revenue showed minor fluctuations, peaking at $11 in the final week of March.

TikTok had a steady revenue stream, peaking at approximately $10.8K in early February. Weekly downloads rose from 34.2K to 117K, while active users remained relatively stable, ending the quarter at 1.6M.

Instagram Lite saw a consistent increase in downloads, from 32.8K at the start of January to 85.3K by the end of March. Active users rose from 1M to 1.2M during the same timeframe.

Facebook showed a steady revenue increase, reaching $737 in mid-March. Downloads grew from 25.7K to 83.7K, and active users surged from 9.4M to over 10.3M by the end of the quarter.

These insights are derived from Sensor Tower data, and more detailed analytics can be accessed through their platform.